hello, we’re next wave europe

Next Wave Europe is part strategy consultancy, part creative agency and part communications company. We are a new breed of agency - that is dedicated to the challenge of creating connected brands and connected organisations.

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film, animation & transmedia

We connect the culture of Central European animation with a global - networked and digital - environment. We create animated content for brands and we also develop our own IP for TV, cinema, and digital platforms. We increasingly produce content with non-linear, adaptive storytelling techniques using advanced analytics.

creative strategy-
served fresh daily

We strive to create fresh solutions for our clients' marketing and organizational needs using flexible tools and many ideas. We are platform neutral and committed to solution independence so we never fall into the trap of “being the man with a hammer everything looking like a nail.” (Mark Twain).

Our core services include:

  • Brand strategy (b2b and b2c)
  • Content curation and content marketing
  • Creative production (film, video, animation, transmedia)
  • Social media and social business solutions
  • Research (qualitative, ethnography, online)


Small, medium or large, we find inspiration in partners.

We’ve worked with some of the most demanding brands of the world, including Nike, L’Oréal Paris, Coca-Cola, UPC and OTP Bank but also partnered with innovative startups like Stringbike, Maven7 and Daazoo.

click here or on the arrows for case studies

case study: Nike

We worked with Nike Running to create the most digitally connected running season ever by integrating social media into Budapest Half Marathon. Runners registering for the race could collect and receive online encouragement from friends to spur them on during the race. A Facebook app, Cheer Me On, let users' friends post personalized motivational messages. These were displayed for individual runners on LED screens, as they passed a sensor during the race and their individual RFID chip was scanned.

View our video showreel of Nike Cheer Me On »

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case study: l’oréal paris

We worked out an integrated strategy for L’Oréal Paris that infused social traits into the heart of the brand: friendly, accessible, good listener and agile. We developed a new offline and online space called ‘L’Oréal Budoir” where women can engage with the brand in creative and highly interactive ways.

View our video showreel of Boudoir »

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case study: upc

Our overall strategy aim for this client was to re-strengthen the brand around the notion of “entertainment”. We didn’t see UPC as a cable-infrastructure company: we saw it as a media superhighway for great content. We also wanted to show that TV is not dull at all: it is full of surprises, fresh talent and fantastic programs. 

To bring our concept of “entertainment” to life we created a branded online video show with alternative celebrity TV-blogger, “Sixx” (Attila Varga). Every week we produce an original new episode of the show we named “TV is rockn’roll”. The show takes a behind-the-scenes look at how popular programs and genres are made. Sixx talks with the movers and shakers of television programming, producers, casting directors of reality shows, media psychologists and even detectives and stuntmen with his wry humor and deep insights about television. The show is seeded online and featured on UPC’s Facebook Page we set up at the beginning. On Facebook our branded video content is also complemented with daily content curation, games and TV-related interactive applications - all produced by Next Wave Europe. 

Results: the show has become a quick hit in online video programming with an ever growing audience watching each new episode. UPC has become the second largest TV-broadband brand on Hungarian Facebook in just 4 months. The “TV is rockn’roll” creative concept has won a bronze medal at the coveted “Social Media Best Practice 2011” competition organized by industry-leader Kreativ Magazine.

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case study: otp bank & next wave animations

OTP Bank is Hungary’s biggest commercial bank and also a key player in the region. In 2011 the bank wanted to reach out to a young (13-23) consumer segment with an educational message about the relevance and importance of finances. 
We suggested the popular style of infographics and the genre of animation as our medium for communication. So far, we have produced six episodes with topics ranging from mortgages to savings to credit cards. Our roles include copywriting, art direction, creative direction, character design, animation as well as casting actors for voice-overs, special effects and digital seeding. 

View the CSR Report of OTP »

View our video created for OTP »

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case study: subculture mapping

Bols is a market leader company in the business of production, distribution, sales and marketing of alcoholic beverages. Their marketing strategy heavily builds on sponsorship activities as well as on various on-site promotions in clubs and bars in urban hotspots. For a company like Bols it is essential to keep a finger on the pulse of nightlife that is why we decided to develop a very special methodology for charting subcultures. Our research of Budapest nightspots mapped the essential subcultures providing insights, awareness and information on places, people, trends, fashion and consumption patters. 

The research utilized various ethnographic techniques and had a very visual output that included photographs, videos, notes and Google Map mashups.

At Next Wave we deeply believe that ethnography is the best research format to uncover insights that inspire great creative work. We also think that ethnography is the most “social” form of research that builds on communities, interactions, observations and dialogue.

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case study: instantart

At Next Wave Europe we are avid fans of Instagram, the free photo sharing application that allows users to take a photo, apply a wacky digital filter, then share it all over on social networks. We were also thrilled to see how Instagram users captured the spirit and essence of Budapest so we decided to build an application and an event around this pop-cultural phenomenon. 

View our video showreel of Instagram »

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meet the team

Next Wave Europe is a highly multidisciplinary team of strategists, planners, consultants and creative producers.

Our core team consists of 15 professionals which extend into a larger network of over three dozen creative, analytic and strategic talent across the CEE region. We call this talent pool and fluid network “Next Wave Liquid” - a model for creative output and collaboration.

learning & training

"Learning never exhausts the mind" - Leonardo da Vinci

We offer a variety of workshops and in-house learning opportunities for our clients. We also provide executive briefing and coaching sessions. Our recent offerings include the following high-rated learning&training opportunities:

  • Social Media Masterclass
  • Social Business Masterclass
  • Brandployment: Branding Employer Experiences
  • Social Recruitment and iRecruitment
  • Branding in non-glamorous industries
  • Innovation Strategies: Culture & Process

Our workshops and trainings are half, single or double day events.

open library

"Always read something that will make you look good if you die in the middle of it."  ~P.J. O'Rourke

In late 2011 we have made a commitment to create and operate an open library focused on the subject of brands and culture. How and in which ways do brands reflect on culture and society? How and in which ways does culture and society shape the world brands? This library another step in the direction of creating a knowledge and innovation hub around Next Wave Europe.

Our Open Library is located within the Next Wave HQ in Budapest (1122 Csaba u. 24a). For questions about titles, research, visiting the library, accessing books and documents, please email us at library@nwe.hu or call us at +36 1 202 1174


Our workspace is a space for art and inspiration.

Our beautiful and inspiring office in a 1930s Bauhaus-style villa on a Buda hillside calls for exhibitions. We’ve made a commitment to organise regular art events annually focusing on transmedia and contemporary photography.

Past open house events:
Erdei Krisztina exhibition opening
InstantArt exhibition opening


Csaba u. 24/a
1122 Budapest
Tel: +36 1 202 1174

Bruno Bitter, CEO: bruno.bitter@nwe.hu